A little over six months after leaving my Sales Representative job, I wanted to share my experience securing appointments so that growers who like to get their cannabis out on the white market can have the same opportunity my husband and I had. It always succeeded. I could showcase our indoor bud to my county with the proper script that I wrote and I’m now ready to share.

First, I gathered a spreadsheet with all the information on local dispensaries. I googled everything close to me and expanded the search one town at a time. Every time I went out for sales, I would take an updated version of this spreadsheet. I dated the top corner, and on the spreadsheet, I included the business name, phone number, address, the buyer’s email address, the Cannabis buyer’s name, Orders/ Presentations, and follow-up. I added a link to this spreadsheet on my Etsy, and Fivver you can find it at the bottom of this post. 

I left the last two columns, “Orders/ Presentations” and “Follow-ups,” blank. I then bring this spreadsheet with me when I make my presentations. I also have a blank page that I title notes. 

Then I go down my list, and I call the dispensary.

The first thing they are going to ask you is for your LIC. Don’t waste your time if you don’t have a license.

Hello, this is (Name) with (Farm).

Can I speak to your cannabis buyer? What is their email? When will they be in? Can I get the spelling of their name?

**Wait to be transferred*

Hello, my name is (Name) with (Farm), formally known as (include any farms, names, or brand you might also associate under), a fully licensed (outdoor/indoor) cannabis farm based in (location). We sell (hash/cannabis/desolates/edibles) that test at (percent)%. As well as (hash/cannabis/desolates/edibles) that test as high as (percent)% at a flat low rate (name something good about how you grow the bud.)

When are you available for a presentation? 

Thank you for your time. Have a nice day.

Write down the cannabis buyer’s name and the presentation date on the spreadsheet. Immediately follow through with emailing your menu to the buyer. Most recommend including in the header Attention: (Buyer Name). If the appointment was not set, go in a few days later and follow through with the person’s script.

In Person:

Hello,

My name is (Name) with (farm), a local (indoor/outdoor) farm. I’m looking for (name of buyer). I’ve sent an email with our menu but haven’t heard back. I wanted to drop off a hard copy in case they never got it. Are they available to talk? 

***If they are available, use the phone script.

During your appointment, always look the buyer in the eyes. Open the bag for the buyer and spiel your product. Tell them in what environment the cannabis is grown and what kind of system the grower uses. If they are not interested, ask them why. What are they looking for? Get more information on what is trending in that area and the prices the buyer wants. Avoid getting trapped in exclusive sales rights, selling to only one place in a given area. When you leave your appointment, write down the notes and the follow-up information. Congratulations, you might have made your first sale!

Once a month, or whenever your menu changes, you can send a monthly newsletter about life on the farm, new strands, and trending news. 

Here is an example follow up email. 

Happy (Holiday)!

(Funny one-liner)

This is (name) the sales representative for (farm), an (location) (indoor-outdoor) farm (follow up with any previously known names). We are happy to introduce our (cannabis) testing at (%)THC. You may also be familiar with our (2nd strand) and (3rd Strand)! We have added (Vape Strand) vape carts and (edibles) to our menu, along with (name of joint) joints. You can check out the grow on Instagram (Instagram link.)

(Insert Menu)

Don’t see the product you’re searching for? We take recommendations! Please reply with the strains and extracts that you would like to see in the future.

You can look forward to our next harvest which will be processed in (month) and will also have (new strand)

Want to book a presentation?

I can’t wait to meet with you. Please email the date and time, and I will confirm promptly. Thank you for allowing us to showcase our top-of-the-line buds (one line that showcases the quality of your bud.)

Thank you,

(Name)

(Farm)

(Location)

(Phone)

(Email)

Here is the link to the spreadsheet!

Etsy

Fiverr (currently unavailable)